I’m shamelessly stealing from Joel Spolsky now:
If you’ve ever heard Seth [Godin] speak, you’ve had your mind blown. Which is why, on the rare occasion, when he runs a one-day seminar, he charges $1650 to attend, and it sells out in seconds.
A while ago I said I was going to blog more personally, but this is truly the most fascinating talk about marketing I’ve ever seen. Watch the first few minutes and if you’re bored forget about it. But give it a chance. Seth Godin truly understands why people buy products and how you can get a (or your) product to succeed.
(if you can’t see the video, try its page on blip.tv)
Great lecture.
I sent it to my director – let’s see if we can use it…
Let me know if anything good comes out of it (I want shares :)
It really opened my mind. Made me think about making products that have a built-in “spreading” quality in them.
I think I need to watch the lecture from time to time to recall the important lessons in it.