Dindy Statistics And Marketing Plans
Dindy was released a month ago and now it’s time to review statistics, look back at my feeble “marketing” efforts and figure out how to continue. So far 17 people downloaded Dindy. Out of these 17:
- 3 people used the option to uninstall Dindy for a full refund (they’re allowed to do so during the 24 hour period that follows the purchase.) They all returned it a few minutes following the purchase, so I guess either it was unclear to them what Dindy does from the description or they simply looked at it and uninstalled.
- One person uninstalled Dindy after paying (so he didn’t get refunded.)
- One person’s payment was declined by the credit card company so the order was cancelled.
- I refunded one purchase to someone that gave Dindy its only review. He gave Dindy 5 stars, which is very nice of him, and immediately caused a “surge” in sales on the following day, when about 5 people bought it.
I concluded from the surge in sales that followed the review that I need to get Dindy reviewed more, so I sent the following email to some of the buyers a week following their purchase:
My name is Amit and I’m the developer of Dindy for Android, an application you recently purchased for your Android-based phone.
As Dindy is relatively new it desperately needs ratings and comments in the App Market. If you have been using Dindy, I would appreciate it if you take a few minutes of your time to rate Dindy and/or write a comment about it in the App Market.
Thanks in advance,
Notice that I didn’t ask for positive reviews… just reviews. After all, I believe in my product.
Unfortunately, non of the receivers of this message reviewed Dindy. Additionally, my requests from several Android-related sites for a review have not been answered, so I decided to try something else: I developed another (small) application called Sleepless, which basically blinks the phone’s led to let you know the CPU is running and that it’s wasting battery. My intention was to give it for free and promote Dindy through it, but then it hit me – because Sleepless can be misunderstood (for example by thinking that it will always blink) it might have a negative effect on what potential buyers think about me or my apps.
I consider this my first lesson in marketing software: Once you start selling software, you have to make sure all your software products are top quality, both free and paid ones.
So right now I’m considering two options:
- Offer a free, crippled “lite” version of Dindy. It’s basically a good idea but as a user I dislike “lite” versions of software so I’m not inclined to offer them to others.
- Make something out of Sleepless, like maybe publish it in forums to get recognition.
Or I can just wait it out and see how Dindy does without my help. Maybe it’ll get enough “mouth to ear” publicity, now that there are so many Android phones out there.